騰訊研究院:2016中國數字內容產業全景解讀

摘要: 報告指出,互聯網內容產業營收規模和產值加速增長,包括IP版權交易規模和授權衍生周邊在內的廣義產值,2015突破4200億,2016有望突破5600億。產業營收結構中,游戲和新聞占比下降,影視、音樂、動漫占比提升,電競、直播、VR正在迎來大發展。產業規模快速增長的同時,圍繞優質內容的市場競爭更為激烈。尤其是隨著人口紅利消失,增量市場受影響,優質內容正成為 ...
報告指出,互聯網內容產業營收規模和產值加速增長,包括IP版權交易規模和授權衍生周邊在內的廣義產值,2015突破4200億,2016有望突破5600億。產業營收結構中,游戲和新聞占比下降,影視、音樂、動漫占比提升,電競、直播、VR正在迎來大發展。產業規模快速增長的同時,圍繞優質內容的市場競爭更為激烈。尤其是隨著人口紅利消失,增量市場受影響,優質內容正成為各大型平臺爭奪重點

用戶也不再是PGC旪代的被動消費者,而是成為內容創造的深度參與者,互聯網內容產業逐漸向粉絲經濟過渡。社交屬性突出的直播、電競、在線演藝等新興內容對新一代用戶吸引力極大,成為新興流量入口。

報告通過梳理互聯網文學、影視、動漫、游戲、音樂、新聞媒體廣告等內容細分行業沿革、突破與趨勢,指出了互聯網內容產業未來布局方向及五大發展趨勢。

以下是報告全文:

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1470046480-4434-VxAmX3vaj56P3yFicu2MazDFWxzQ

1470046365-3699-icWYlibPWonoia55c4sHfr9LBnZQ



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